About the Coach

Lilian Caires

Lilian Caires Jacubiski has worked for over 15 years in leading positions in Latin American Human Resources management at small, medium and large multinational companies (Marriott International, Honeywell, Dassault Systèmes, Ermenegildo Zegna, among others) in Brazil and the United States.

Fluent in Portuguese, English and Spanish. Founded W Coaching in 2017 and has since dedicated her specialization in leadership coaching focusing on women executive and women entrepreneur empowerment, and Human Resources consulting.

“My greatest purpose is to provide reflections and paths, through leadership coaching, that inspire women executives and women entrepreneurs to achieve their goals and to take over desired and relevant leadership in their lives, in their companies and in the world.”


Boston University

Bachelor’s degree in Hospitality Administration from the School of Hospitality Administration (SHA’02). Guest Lecturer in Human Resources Management class in 2003.

Harvard Extension School

Graduate Certificate in Administration and Management (2005).

Northeastern University

Master’s degree in Leadership (2007).

Sally Helgesen

Specialization Certificate in Women’s Leadership Coaching with Sally Helgesen – World´s Premier Expert on Women´s Leadership / Thinkers 50 Marshall Goldsmith # 1 Coach for Women Leaders – 2020


  • Leadership Transformative Coaching Certification with Silvio Celestino (founding partner of Alliance Coaching, who was Vice-President of the International Coach Federation – Chapter São Paulo) / 2017 – 2019.
  • Profissão Coach (Turma 11) with Geronimo Theml / 2018 – 2019
  • PPA Analyst (DISC) – Certified by Thomas International / 2017
  • LinkedIn for Business with Rodrigo Moubar / 2018
  • Business Instagram with Simone Siqueira / 2018
  • Introduction to Consulting with Prof. Luiz Affonso Romano / 2018
  • WOW effect with Gi Isquierdo / 2018-2019